Startup Generation Award is Quintegia‘s initiative in collaboration with Subito that aims to identify the best startup in the ADD23 exhibition area, in terms of:
1. Innovativeness of the idea (new or improved product/service)
2. Business potential in the market nationally and internationally
3. Ability to revolutionize operating paradigms in the target market (level of disruption)

An initiative of

In collaboration with


Andrea Volontè
Director of Sales,

Stefano Martinalli
Managing Director, General Manager and CFO,
Gruppo Autotorino

Raffaele Fusilli
Chief Executive Officer,
Renault Italia

Bianca Carretto
Experienced Automotive Journalist,
Corriere della Sera

Leonardo Buzzavo
Professor, Università Ca’ Foscari Venezia
Thematic Coordinator, Automotive Dealer Day


Startup Area #ADD23

The goal of Automotive Dealer Day is to position itself as an accelerator and facilitator of progress and growth, holding firm to the cornerstone that has guided all editions of the event: innovation.

Also for 2023, we want to create a physical space dedicated to new realities entering the automotive world and looking for a place to make their idea known. It will be in a location exclusively dedicated to startups, with facilitated participation conditions and with a limited number of spaces to ensure visibility for all the companies present.

Every year dealers, manufacturers and established industries from the automotive distribution world are present at the event, and #ADD23 can become the place to make contacts and give visibility to innovative realities.

Characteristics for being part of the Startup Area


The reality must be established for a maximum of 5 years


The company must not be the result of a merger/division/disposal of a business unit


The turnover must not exceed 5 million euros


Residence must be in Italy or another country in the European Economic Area


Operational focus must be in the automotive field, particularly in the auto distribution industry

The winner of

2023 Startup Generation Award is