The 5th edition of the Startup Generation Award returns to identify the best startup within the Automotive Dealer Day 2026 exhibition area. The initiative aims to foster innovation and creative thinking, promoting healthy competition and entrepreneurial spirit in an environment rich in networking opportunities, visibility, and industry connections.
BENEFITS FOR STARTUPS
- Increase your visibility during the event by presenting your project in the dedicated “Startup Generation Award: Pitch Competition” session.
- Take the main stage during the official award ceremony in the plenary hall.
- In addition to the material prize, the winning startup will receive a free exhibition space in the Automotive Dealer Day 2027 Business Area.
BENEFITS FOR STARTUPS
EVALUATION METHOD
The selection process consists of two stages:
- Expert jury evaluation, assessing the materials submitted by all participating startups.
- Audience voting, allowing Automotive Dealer Day 2026 attendees to cast their vote via the Official Event App.
Expert Jury
Roberto Pietrantonio
Managing Director,
Mazda Motor Italia
Stefano Martinalli
Executive Advisor, General Director and CFO,
Gruppo Autotorino
Massimo De Donato
Journalist, author and host,
Radio 24/IlSole24ore
Alberto Bet
Innovation Director,
Quintegia
Remember to vote!
From April you’ll be able to download the ADD26 app
To know how to join the Automotive Dealer Day 2026 Startup Area and participate in the contest go to the dedicated page.
THE WINNERS OF
PAST EDITIONS
