In 2026, RESET centers on a strategic question for the future of automotive retail networks: what does it mean today to be a relevant brand within one’s territory?
ESG is Brand starts from a clear premise: sustainability is no longer a separate chapter of strategy, but the language through which the dealer builds its identity. The Vision becomes the starting point, shaping the role of the company within the community, the value chain, and the market, in alignment with the values and positioning of the brands represented.
In a context where customers, institutions, and local stakeholders increasingly assess the consistency between declared values and concrete actions, an ESG-oriented Vision becomes a lever for differentiation and reinforces alignment with OEM ESG strategies.
When ESG becomes part of the Vision, the brand assumes a broader responsibility: the dealership is no longer simply a distribution point, but a local ambassador of brand values, capable of translating global sustainability strategies into into concrete initiatives within the territory, strengthening both its own identity and that of the brands it represents

RESET 2026 explores precisely this transition: how Vision can become the engine that integrates sustainability and strategy, transforming ESG commitment into a structural competitive advantage for both dealers and OEMs. The project combines quantitative analysis from the Quintegia Observatory, qualitative insights, and benchmarking against best practices in the industry. The results will be presented at Automotive Dealer Day 2026, providing practical tools to build a brand capable of generating long-term economic, reputational, and territorial value.