You can’t miss this session focused on topics of absolute newness and perspective relevance. We’ll start with Roger Abravanel: an expert point of view on the economy, on the State’s role, on the importance of knowledge and merit to regain enthusiasm and competitiveness. Afterward, a dialogue with Rhett Ricart, a successful dealer who led the NADA through the pandemic: the United States remains a context to keep an eye on for its openness to innovation and the high resilience of dealers. The session continues with Ciferri's expert voice on the major automotive issues of the moment including China and alliances, to then review a series of brands that are starting well, others that are showing their muscles, and others that aim to regenerate themselves.

Time of great challenges pushing everyone to know, to understand and to act. This session begins with ideas and interpretations that include the dealers' path towards all-around sustainability. We continue with a dialogue on how one of the best-known brands is defining its path in an increasingly dynamic context. This is followed by a discussion on pressures and trends that are redefining the relationship between manufacturers, dealers and customers with innovations, experiments and announcements: e-commerce approaches, disintermediation and direct distribution, including the hot topics concerning the new BER regulation and the format of agency, trying to understand the impact on Italian dealers.

The dealers’ job was already changing: the electrification now enables a new kind of relationship between brands and customers, while new mobility needs of consumers have stimulated numerous experiments by manufacturers and other operators, which they have not yet found a balance. In rental, dealers find themselves pressed between manufacturers’ initiatives and large renters’ formulas. The pandemic shock then messed up the cards, influencing the desire to share vehicles downwards, creating supply problems and altering residual values. We invite you to take part in this session to be able to focus on and to know how to value - with ideas both from abroad and from Italy - the main aces that a dealer can have on the mobility front, like the knowledge of the local market and its own physical presence.

Streamlining processes and integrating large amounts of data promptly, to exponentially amplify the dealer’s performance in terms of efficiency and effectiveness? It can be done through hyper-automation, provided that human resources and work methods get adapted and optimized, acquiring more and more characteristics of anti-fragility, such as the possibility to manage the uncertainty and project into an advanced future, where the watchword is resilience. Find out in this session how you can become future-ready.

The way people work is changing for companies in various industries, deeply and rapidly. If the pandemic shock has led to a strong push towards technologies enabling remote work, change that is leaving lasting effects, there is no doubt that there are many emerging issues that call companies to redefine ways, spaces, and approaches to work. Redesigned spaces and schedules, internal communication, company social networks, attention to welfare and inclusion, gender balance, focus on talents, are just some of the innovation areas analyzed in this session that brings together an innovation’s expert on work topics, a manager of a multinational company very active on this front, a dealer manager sensitive to this issue.

Electrification and its variations are gaining more and more space in all communication channels, with the consequences on one hand to increase the available information, on the other hand to generate a certain background noise that makes it more difficult to fully understand its real scope and implications. We’ll talk about it with four authoritative protagonists of this transformation, identifying together the expected changes in the car and service distribution, in an all-around discussion. With the moderation of Fabio Barbisan of Quintegia, participants will be able to listen to messages from Marco Toro, n.1 of Nissan Italy, Andrea Mantellini, leading the PENSKE Automotive Group Italy, Francesco Naso, General Secretary of Motus-E and Daniele Invernizzi of eV-Now!.

Selling cars online? A hot front, destined to heat up more and more. This session would like to help you to understand the present and near-future trends, by showing the different approaches and services in the market: a manufacturer, that offers to its network with the 'Click to Buy' tool an innovative retail platform to rely on; a company, that offers to dealers an online marketplace where to sell cars; a B2C player, that offers a user-friendly service to those customers who are ready to buy a car online.

Over the years, rental has carved out an increasing role in the market up to become a fundamental area of business, rather than an accessory one. LTN's formulas are playing a role in the industry's effort of intercepting new needs regarding mobility and encouraging the adoption of plug-in cars by customers. Moreover, electrification adds to a system already oriented towards mobility the demand for ongoing after-sales services, from recharge to exchange. In this context, the two main operators in the area, renters and dealers, must adapt their offer and rethink the mission. Can we imagine a cooperation between these two in the supply chain? Let’s hear the voices of experts and managers to get a current and future overview.

The pandemic has accelerated the transformation processes of dealers’ distribution network for tractors and agricultural machinery. Large foreign automotive operators are appearing in our country and the first acquisitions and mergers with agromotive dealers have already been made. Dealers discover that there are great business opportunities in the agricultural machinery industry. Let's see which ones.

For this 2021 the Automotive Dealer Day’s Forum drops an unmissable poker! The session starts with a look at Toyota's “Beyond Zero” strategy and its pillars of electrification, mobility for all, consumer experience and its role in contributing to a better society. It continues with an overview on technology that, becoming more and more pervasive, not only enables innovation but transforms business models and the economy. Then, the spotlight is on the young brand CUPRA to learn more about its peculiar positioning and strategies, that unload its potential on the ground. The session continues with the DealerSTAT, for almost two decades a thermometer and thermostat of manufacturer-network relationships, with insights from dealers on how to improve business, supports and relationships for car and commercial vehicle brands. Who will be the award-winning brands this year?

In an edition entitled "Business Expanders", we had to ask to some key players the interpretations and perspectives on how to expand their businesses in a quantitative and qualitative perspective. We do this by talking with entrepreneurs and managers at the top of the largest Italian dealerships: Autotorino, Eurocar Italia, Intergea. The session opens with a look at the Koelliker Group which has recently introduced 5 brands simultaneously with an all-electric range: focus will be on which kind of offers, products, services, distribution approach, and ambitions there will be in the near future.

Used cars are becoming increasingly important for the dealership business, and issues such as procurement and valuations are more and more strategic to maximize the results. In this session an excursus by Luca Montagner on the main Italian and foreign innovations offered in this area, with particular attention to the new online players which are entering the market. Furthermore, two dealers’ experiences: A. Fiori, which has built a used cars strategy with many additional services particularly effective, and the Autotorino Group, which has implemented a system based on processes enabling an ongoing measurement of performances and effective management of all activities.

An after-sales market data overview collected by GiPA Italia, with a particular focus on the perspectives on electric products based on the new sales projections. Then, we will listen to Ford Italy's vision on the future of after-sales, increasingly impacted by the spread of new technologies for customers. Finally, a contribution from AsConAuto on the topic of original spare parts and the importance of networking.

Sales and marketing are undergoing a wave of transformations, in the automotive industry as well as in other ones. This session, which hosts the traditional recognition to the dealer or retailer who stood out for better leveraging the potential of the internet, would like to help participants to orient in these areas. In the first part: how much the importance of digital has increased after the pandemic, and how the approach to mobility is changed both in terms of digitalization and of ownership (e.g. rental). In the second part: we talk about listening and customization but there is still an important gap on how empathy is created by adhering to the attitudes and personalities of different types of consumers. How can we get to know the consumer? How can we better use data? How to target?

What are the key strategic and operational aspects to manage a dealership? Let's listen to 3 dealer experiences - Autoserenissima Jaguar Land Rover, Gruppo Spazio and Lombarda Motori - which will highlight some essential ingredients for achieving above-average performances. Through organization, processes, tools and people, it is possible to optimize the results of all business areas (retail, fleet, used vehicles, service, etc.) and take advantage of the available resources (marketing activities, BDC, managerial skills), offering at the same time a better customer experience. Let's find out how.

The digitalization of services related to vehicle assistance is more and more pervasive, with the implementation of cutting-edge technological tools to support both the dealer and the end customer. In this session, we will find out which new tools Renault Italia is making available, and with Luca Montagner we will listen to an overview of the main innovations in the after-sales management field.

Truck and light commercial vehicle dealers need to be ready for electric mobility. To understand more about how this new engine will impact the industry, the managers of the Energy & Strategy Department of the ‘Politecnico di Milano’ will present a preview of a study on electric mobility in Italy to the participants of the session. Are the vehicles, infrastructures, and supply chain of the recharging services adequate today to the needs of road transport?

1 hour and 30 minutes dedicated to digital marketing with 4 professionals who will talk about 4 fundamental issues for every Digital and Marketing Manager: what strategy to build to communicate your brand and convey content in the best way possible, how to maximize SEO through simple but effective moves, what are the latest news on social and digital advertising and what tools to use to optimize your online performance.

The after-sales is one of the areas in greatest turmoil and change, in which creating innovative assistance formulas to satisfy an increasingly advanced customer is the only way to stand out. In this session we will take a cue from the initiatives of Audi Zentrum Verona, with its digital tools to increase loyalty, of Certo Service, for the original additional service packages, and Fimauto Autogemelli, for the services’ customization and the use of a BDC ad hoc.